Profile
As a creative strategist, I’ve worked with companies and brands that need to cut through the noise and connect deeply with their audiences. Bold, human-centric leadership and innovative vision are essential—and that’s where I come in. With a background that defies convention, I bring a multi-disciplinary and multi-sensory data-driven thought-filled approach to my work, specializing in creating experiences that engage across every touchpoint.
Whether it’s defining a compelling brand identity, developing dynamic digital strategies, content strategies and creation, or leveraging the latest AI technologies, I deliver results that break through, stand out, resonate, and drive measurable impact.
Experience
Creative Strategist &
Creative Director
Cision
Chicago, IL - Hybrid
9.22 - 8.23
̊̊ ̊ Led creative leadership for Cision, the global leader in communications technology, drove the overall strategic creative direction, brand evolution and helped shape multi-channel campaigns that delivered measurable results.
̊̊ ̊ Developed creative direction for the refreshed Cision enterprise brand across multiple branded channels (corporate website, social channels, marketing, content)
̊̊ ̊ Led a global creative team, fostering collaboration and delivering brand-building leadership content that resulted in double digit increase in engagement across new and existing audiences.
̊̊ ̊ Managed a portfolio of key client accounts, ensuring client satisfaction, retention, and growth through innovative creative solutions.
̊̊ ̊ Presented creative strategy, brand identity concepts and design-centric multi-channel campaigns to C-suite level audiences
̊̊ ̊ Develop data-driven brand content strategies that led to earned media coverage by media such as Fast Company, among other significant trade publications.
Consulting
Freelance - Hybrid
06.23 - Current
̊̊ ̊ Partnering with clients to develop impactful and meaningful creative concepts that connected deeply, aligned with brand voice, vision, market, data, and legacy, spanning short and long-term goals.
̊̊ ̊ Developed creative strategies that resonated with target audiences, driving successful rebrands and campaigns for various clients.
̊̊ ̊ Integrated data and industry research to ideate innovative campaigns, resulting in increased brand awareness and engagement.
̊̊ ̊ Oversaw presentations and cross-functional collaborations, ensuring alignment with client goals and market trends.
Skills
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Brand Development
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Creative Strategy
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Content Strategy
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Creative Direction
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Design Thinking
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Advertising, Marketing, Social Strategy
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Visual Analysis and Semiotics
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AI Imagery Development & Refinement
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AI Prompt Engineering for Creative Content
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AI Training for Creative Professionals
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Art Direction
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Brand Identities and Systems Development
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Concept Development
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Content Creation
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Copywriting
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Brand Story Development
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Campaign Concept
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Campaign Strategy
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Campaign Copy
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Entire Adobe Creative Suite
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Experiential Design
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Environmental Design
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Dynamic Branding & Animation
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Presentations
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Implementing Data Analysis
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Strategising Data focuses
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Data Visualization
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Project Management
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UX/UI
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Client Relationship Development and Fostering
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Trend Analysis
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Landing Pages
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E-Commerce
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FB Ads Manager
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E-mail Marketing
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Pre-Production
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Post Production
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Visualization
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Video Recording
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Video Editing
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Video Processing
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Mastering
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Multimedia Design & Production
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Music Production
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Audio Engineering
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Music Performance
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Song Writing
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Sonic Branding
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Composition
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Song-writing
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Voice Talent
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Typography
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Illustration
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Photography