Role: Creative Director, Creative Strategy

Scope: Brand & Visual Identity, Brand & Visual Strategy

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Cision was “rebrand” with a "refresh." The approach was to develop a creative vision for the leader in Comms Tech reintroducing Cision as Thought Leaders. The Creative Strategy was to developed a distinct sense of gravitas among competition with an nod to its traditional media relations history by taking visuals cues from editorial print design. As my creative vision for reimagine the Cision brand was happening in real time, part of the challenges was to get the various design and contents teams aligned. Prior to developing formal brand guidelines, this document represents a work in progress guide sent to the global marketing organization to show progress of assets being converted to the new Brand Identity, but it would also serve as a precursor to format brand guidelines.

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Services: Brand and Creative Strategy, Design and Production