Canvas Cosmetics; Full Package
Complete Packaging, idea, logo, Brand & Identity.
We embarked on an exciting journey to revitalize Canvas Cosmetics, a dynamic beauty brand that believes in empowering individuals to express their unique beauty. This comprehensive project focused on creating a distinctive identity, logo, and slogan to resonate with the brand's ethos.
Logo Design: Our expert designers meticulously crafted a modern and elegant logo that symbolizes the essence of Canvas Cosmetics. The logo features a delicate, customizable brushstroke symbolizing the canvas, reflecting a blank slate ready for personal expression. The color palette blends soft, ethereal tones with vibrant pops of color, capturing the versatility and creativity that Canvas Cosmetics stands for.
Brand & Identity: To establish a strong and consistent brand identity, we developed a set of guidelines that encompass every aspect of Canvas Cosmetics. These guidelines provide a framework for maintaining brand consistency across various touchpoints, from packaging to online platforms. We chose fonts, colors, and visual elements that exude sophistication while staying true to the brand's mission of celebrating individuality.
Slogan: "You are a work of art - Goddess it up!" We crafted a memorable and empowering slogan, "You are a work of art - Goddess it up!" This slogan encapsulates the spirit of Canvas Cosmetics, reminding customers that they are unique and beautiful in their own way. It encourages self-expression and celebrates the inner goddess within everyone.
In summary, our work on the Canvas Cosmetics branding project has resulted in a fresh and contemporary brand identity. It reflects the brand's commitment to empowering individuals to embrace their individuality and celebrate their own beauty. With a distinctive logo and an inspiring slogan, Canvas Cosmetics is now positioned to make a lasting impact in the beauty industry.